HTML for bloggers is an interesting topic, as you can effectively blog, even if you don't know anything about HTML. With modern blogging platforms, like WordPress, we can blog without knowing anything about HTML, let alone coding with HTML.
Normal web user doesn't have to know anything about HTML, but for a blogger, knowing certain key aspects has a lot of benefits. Don't worry, this isn't hard. You don't need to learn how to code HTML. I will show you what are the most important HTML-tags and why it is important that you understand the basics.
HTML - Hyper Text Markup Language
Hyper Text Markup Language (HTML) is the encoding scheme used to create and format a web document. HTML is not a language for the users to read, but a language for the computers and applications instead. And machines, robots, read HTML very differently than us humans.
The biggest reason for a blogger to get to know HTML is to understand how web pages, like blog posts, are formed. Your Internet browser reads the HTML. The search engines read the HTML. We, as the readers, only see the visible part, not the HTML tags for example. But these tags are the key for a machine to be able to comprehend the page.
When you understand the HTML tags these "robots" read, it provides you a foundation for search engine optimization, SEO, that every blogger should be aware of. And as a bonus it doesn't hurt to know a little bit about HTML, if you have to go and jump out of your visual editor one day.
Knowing HTML is Essential for Search Engine Optimization
As a blogger you should know about search engine optimization, as it is an important way to gain traffic. And it's hard to understand search engine optimization if you don't understand these couple of key things about HTML, namely
what is a title tag,
how to use different headline tags effectively,
why you should pay attention to links and anchor texts,
what is anchor text in the first place, and
how images should be added to the blog posts and pages.
Blogger's Guide to the HTML Tags
Even if you always use WYSIWYG (What You See Is What You Get) -editor to write and format your blog posts, the HTML-code is formed in the "background". The underlying HTML code is for the computers, search engines and the browser.
From the HTML code, search engine tries to read what the page is about and the browser fill form the page what you see in the browser window when the page is loaded.
A search engine reads your blog page as source code and there are factors in the HTML source that matter more to search engine rankings than others.
And this why we have to learn a little bit about HTML. To understand how to optimize our blogs and blog posts for the search engines.
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